VÀNE – Economics & Operations
Membership Tiers

House Membership

$1,000 / month

What’s Included

  • Nails (2×/month) + Brows/Finish
  • Massage / Sculpt (2×/month)
  • Reformer classes (unlimited)
  • Sauna, heat lounge, red light
  • IV therapy (base drip)
  • Hyperbaric (1×/month)
  • Concierge scheduling
  • Rooftop + social access

Clinical: 10% off injectables and device treatments

Unit Economics: ~$400 internal cost → ~$1,000 revenue → ~$600 contribution/month
Membership Tiers

House + Clinical

$1,250 / month

Everything in House, plus

  • Quarterly Botox touch-ups (included)
  • Annual filler allocation
  • Laser hair removal
  • Device tightening
  • Clinical facial support

Clinical: 20% off additional treatments

Unit Economics: ~$700 internal cost → ~$1,250 revenue → ~$550 contribution/month
Average Member

Average Revenue per Member

Avg Revenue / Member
$1,746

per month (membership + add-ons)

Consumables
10.6%

of revenue (COGS)

OpEx includes full payroll + benefits, concierge, rent (~$50K/mo), insurance, compliance, marketing, utilities, cleaning, programming

OpEx is mostly fixed from Day 1 — we staff like a private club, not a lean spa
House Economics

Stabilization Path – 7,000 sq ft Manhattan

MetricPre-Open
~200 members		Opening
~250 members		Breakeven
~400 members		Mature
~750 members
Members~200~250~400~750
Monthly Revenue~$349K~$436K~$699K~$1.31M
Consumables~($37K)~($46K)~($74K)~($139K)
Operating Expenses~($590K)~($600K)~($630K)~($638K)
Monthly Contribution–$278K–$210K$0$533K
Annual Contribution–$3.3M–$2.5MBreakeven~$6.1M
Key Takeaways

Economic Highlights

Pre-sell to 200 founding members before doors open
Breakeven at ~400 members (not 750)
First 300–400 members migrate from existing Plump base
At maturity → ~$6M+/year cash contribution from one house

One stabilized house = a permanent ~$6M+/year cash engine

The Raise

$10M for 50%

Build House One to full standard
and carry to breakeven

Distribution of the global system at EBITDA > $1.5mm pro rata.