THE PROBLEM
Market Reality
Category Reality
Demand is massive; delivery is broken.
Beauty spend keeps rising; injectable demand keeps accelerating.
One-off medspas keep opening, fragmenting the market.
The result: clients juggle vendors, standards, and schedules—value leaks in the handoff.
Client Experience
Her Month Today
She's the COO of her own routine.
12–18 bookings across 5–6 places; constant rescheduling.
Intentions (devices, IV, recovery) often abandoned.
Inconsistent standards → trust swings with who's available.
Pricing noise and promo whiplash create decision fatigue.
Lessons
What Plump Proved (and Didn't)
What worked: transparency, access, clinical credibility, beautiful spaces, membership, culture/education.
What remained: fragmentation beyond our walls, injector retention pressure, pricing indecision/confusion, operational friction at multi-site scale.
Requirements
Unmet Needs
Requirements, not solutions.
One coordinated monthly plan (not more choices).
One standard across categories and rooms.
Proactive orchestration so intentions actually happen.
Calm at peak (capacity control without volume-retail feel).
Clinical credibility that feels effortless; clean compliance.
Timing
Why Now
More single-site supply ≠ better experience—just more logistics.
Loyalty is capped by fragmentation, not by lack of demand.
The model that removes chasing will capture basket, retention, and trust.