Migrate 300–400 high-LTV clients
Plump loss: –$1.2–1.6M rev / –$300–400k EBITDA
VÂNE gain on same clients: +$1.1–1.4M EBITDA Yr1 → +$1.6–2.2M Yr2
Net system uplift: +$0.7–1.1M Yr1, +$1.4–2.0M Yr2
Strongly positive within 12 months.

Worst-case (consumables +30%, ARPM –20%, 18-mo fill):
Still $320k/mo contribution ($3.8M/yr) at maturity
Breakeven moves 400 → 520 members
Model stays highly profitable.

1:200 ratio (5 FTE at 750 members)
Fully-loaded ≈ $92k/yr per concierge
At scale: $51 per member per month
Early ramp: $55–60 per member per month
Turnover cushion: +$2–4 per member per month
8–10× ROI on the layer.

$10M raise breakdown
$3.0M CapEx (phased) · $2.2M payroll (ramp-matched)
$2.0M extra runway · $2.8M compliance/tech/contingency

High-profile commitments (off-record):
• Two Real Housewives-level local territory (6 months paid)
• Multiple Social influencers (ready to sign on townhouse selection)

House One @ 600 members → Plan House Two
Two houses @ 750 each = ~$12M per location contribution
8–10× multiple = $96–120M enterprise value on two locations
That is the flywheel.